Categoria: Analytics

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

Não queira Bounce Rate 0 no Google Analytics

Analytics Marketing e Vendas

À partida, bounce rate baixa é um bom sinal – o conteúdo é interessante e quem chega ao website não

Ler Mais

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

Facilite a leitura com Named Ranges (Excel ou Sheets)

Analytics

Named Ranges são exatamente o que o nome indica: intervalos com nomes 🤷 Veja a imagem infra: Q4_Table é um named

Ler Mais

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

Vai fazer asneira se não conhecer os Campos Dinâmicos

Analytics

Olhe para esta imagem e pense no que está errado: Print retirado de um exercício do curso de Digital Analytics

Ler Mais

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

3 Visualizações de Propriedade que deve ter no Google Universal Analytics

Analytics

3 visualizações de propriedade do Google Universal Analytics que deve ter: visualização de dados não-tratados, visualização de teste e visualização

Ler Mais

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

Dados, por si só, de nada servem

Analytics Marketing e Vendas

Dados, por si só, de nada servem. Posso estar a ver que há 1 000 pessoas a entrar diariamente no

Ler Mais

Análise de Dados para renovação de contrato [Caso do Kevin De Bruyne]

Analytics

Kevin De Bruyne a renovar contrato com o Manchester City Há dias o Manchester City Football Club anunciou a renovação de Kevin

Ler Mais

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

Como encontrar “Erros 404 Not Found” no Google Universal Analytics

Analytics

Erros 404 acontecem quando tenta aceder a uma página e ela não está disponível. Se a página do erro não

Ler Mais

<img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img data-src='https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='><noscript><img src="https://miguelmesquitagoncalves.com/wp-content/uploads/2021/02/Design-sem-nome-21-500x500.png">

O que é Marketing Analytics e como começar

Analytics

Antes de entrar pelo “O que é Marketing Analytics“, deixe-me só partilhar isto: em 2010 o volume de dados criados,

Ler Mais